Anti-Bullseye Name Search

Find Uncommon Name Orders While Excluding Popular Ones

Most names in English are expressed in news articles and other places like this: Firstname Lastname, or possibly Firstname Middlename Lastname. However, it isn't the only pattern used when writing a name.

Anti-Bullseye Name Search takes a name and generates a Google search that searches for the name in reverse order (Lastname Firstname) and specifically excludes the most common expression of firstname lastname.

It changes the tenor of the search results completely, surfacing many more legal- and data-based results. Try it yourself.

How does this work?

Imagine trying to find information about "John Smith". The top results would likely be dominated by the most popular "John Smith" or by sites using standard name formats.

This tool flips the approach by:

Explicitly excluding "John Smith" (the standard format)
Specifically looking for "Smith John" (the reversed format)
Removing popular sites that tend to clutter search results (shopping, social media, etc.)

This reveals resources where names are listed in reverse order, which often includes academic citations, legal records, institutional databases, and international sources.

First Name

Last Name

Add a few single-word modifiers relevant to the person if you're getting too many irrelevant results.

Enter simple keywords that describe the person, separated by spaces. These help filter results to the right context.

MUTE THE MIGHTY: Are you finding that your results are getting overwhelmed by someone more famous with the same surname?

Enter their first name here and their full name will be excluded from the search as well. (If you're searching for John Smith and you enter David in this box, your search will also exclude the name David Smith.)

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